Research the topic divide the work up write the section


Research the topic, divide the work up, write the section. Remember to review and edit for quality and consistency.

Group Assignment Structure / 2,500 words / 30%

Report Structure

  • EEI cover page
  • Cover page (include everyone's names and student number)
  • Contents (section headings)
  • Introduction (what is the purpose of this report/case study/evaluation)
  • Central section
  • Overview of Amazon
  • What was the market opportunity (what stage was the internet at then?)
  • Describe Amazon's business strategy (V Important)
  • Timeline of Amazon between 1994 and now (key developments, key events, growth) GRAPHIC
  • Revenue model (payment systems) (has it changed)
  • Technology issues (Internet, bandwidth, security)
  • Innovation (logistics, warehousing, reviews, recommendations, robotics etc)
  • Product offering (initially books and CDs then.... Now - everything)
  • Target markets (geographic, demographic)
  • Financials (revenue each year, when this they break even, where did their money/investment come from?) TABLES
  • Competitors (then, now)
  • Business partners
  • Describe the value chain
  • What is Amazon's strategy for Australia?
  • Conclusions / Lessons

• References (use Harvard style referencing)

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Business Management: Research the topic divide the work up write the section
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