Research the nike company using both its web site and

Question

Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint.

• Research the Nike company using both its Web site and articles in the AIU Library's full-text databases, and address the following:
• What does the brand mean in today's market?
• How has it evolved over time?
• What is the target market(s) for the brand? Has that changed from the past?
• How is the competition positioned? 

Answer 1

The following assignment is based on Building a brand is critical exercise that frequently takes years or decades to complete. The advantage of brand equity is realized in the bottom line. You researched brand equity from a consumer point of view. Research the Nike Company using both its Web site and articles in the AIU Library's full-text databases, and address the subsequent: • What does the brand mean in today's market? • How has it developed over time? • What is the target market(s) for the brand? Has that transformed from the past? • In which way the competition positioned?