MC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper
• Should be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined
• Should use at least two scholarly sources in addition to the course text.
• Should document all sources in APA style as outlined in the
• Should include a separate references page that is formatted according to APA style