Research the history of saturn and gms decision


Assignment:

saturn /general motors

Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM's decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn't Saturn made a profit? Was escalation of commitment in play in GM's decision? If so, how?

250 words/list references

Solution Preview :

Prepared by a verified Expert
Marketing Management: Research the history of saturn and gms decision
Reference No:- TGS01800197

Now Priced at $15 (50% Discount)

Recommended (95%)

Rated (4.7/5)