Research the history and motivation behind pepsicorsquos, Operation Management

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Research the history and motivation behind pepsicorsquos

Research the history and motivation behind PepsiCo’s “Pepsi Refresh” project which after big fanfare from marketing gurus was quietly dissolved. Evaluate this model of corporate philanthropy. Is this an example of strategic philanthropy? Should PepsiCo have been using corporate resources in this way? And why do you think they moved away from this philanthropy?

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Operation Management: Research the history and motivation behind pepsicorsquos

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Operation Management: Research the history and motivation behind pepsicorsquos

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