1. Research the databases for information regarding “intrapreneurship.” How is intrapreneurship different than entrepreneurship? Why might organizations want intrapreneurs as the foundation of executive leadership within the company?
2. What type of data would be best suited to obtain the required information for a small company that is interested in segmenting potential markets for its erasable transparencies?
3. Using your current organization or one you have worked for in the past, what efforts were taken to assess and/or understand its external environment? In your opinion were those efforts active or passive? Were they sufficient? Why or why not?