Marketing Strategies: Discussion
Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change.
What were the challenges the company faced that catalyzed this change?
What shifts did they make - a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels e) other - to execute the Strategic Change?
Discuss the results -are they positioned now for future success, or are more changes needed? Give rationale - why/why not.
What additional recommendations do you have for the firm? Provide specific details (don't just say - advertise more without giving deals regarding media and message.