Assignment:
Research the competitive market for your new product or service idea. In the Competitive Market Research Report Template (linked in the Resources), write a 750 to 1200-word market overview of competing (or similar) products, based on Internet and Capella University Library research. Include in-text citations and proper references. For this assignment, only the references and in-text citations needs to be in APA format, not the entire paper.
Your paper will be graded on the following criteria:
- Provide a sufficient one-paragraph description of the product or service idea, which identifies market forces or factors that may support or challenge the new product or service.
- Identify competitive products or services.
- Identify market forces or factors that may support or challenge the new product.
- Assess the product or service versus the competition and market forces.