1) This element of the communication model represents the content of communication.
A) noise
B) receiver
C) channel
D) message
E) source
2) This element of the communication model represents the medium used to transmit the communication.
A) message
B) channel
C) receiver
D) source
E) noise
3) This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.
A) Agenda Setting Hypothesis
B) Magic Bullet Theory
C) Diffusion Theory
D) N-Step Theory
E) Uses and Gratifications Theory
4) According to Abraham Maslow, ________ is/are the most basic order of needs people have.
A) acceptance
B) safety needs
C) self-actualization
D) self-esteem
E) physiological needs
5) The purpose of Monroe's Motivated Sequence is to ________.
A) anticipate future trends
B) study the evolution of public opinion
C) measure public opinion
D) build persuasive messages
E) counteract Maslow's Hierarchy of Needs Unit 2 Examination
6) According to Aristotle, an appeal to one's reason is known as ________.
A) pathos
B) ethos
C) eggos
D) legos
E) logos
7) ________ is what happens when a public debate leads to a consensus.
A) A social action
B) An issue
C) A social value
D) An already present mass sentiment
E) Public opinion
8) When public relations practitioners attempt to manipulate public opinion, they run the risk of losing their ________.
A) credibility
B) license
C) accreditation
D) respect
E) innocence
9) Communicating an idea in such a way that an audience is influenced, either intentionally or unintentionally, by the way it is expressed is known as ________.
A) spinning
B) manipulation
C) framing
D) shading
E) coloring
10) The Ten Commandments is an example of ________.
A) an organizational ethics code
B) a really, really long movie
C) a professional ethics code
D) a societal ethics code
E) a personal ethics codes
11) When you evaluate an ethical dilemma by determining definitions, values, principles and loyalties, you are applying the ethical process known as ________.
A) Utilitarianism
B) the veil of ignorance
C) the Potter Box
D) the golden mean
E) values-driven public relations Unit 2 Examination
12) In an ethical dilemma, when you try to understand the situation from others' viewpoints, you are applying the ethical principle known as ________.
A) the Potter Box
B) the veil of ignorance
C) the golden mean
D) values-driven public relations
E) Utilitarianism
13) The public relations practitioner's role as a relationship manager ________.
A) resolves the misleading question of whether one should serve as an advocate or as an objective observer
B) can mean that sometimes it is necessary to be an advocate
C) can involve the delivery of unpopular truths
D) All of the above.
E) None of the above.
14) The believe that one system of ethics is superior to all others and leaves no room for flexibility is known as ________.
A) cultural relativism
B) cross-cultural ethics
C) the golden mean
D) ethical imperialism
E) dilemmas
15) Immanuel Kant's categorical imperative requires one to make ethical decisions as if _______.
A) we have reach the "Golden Mean of Enlightenment"
B) it's the end of the world as we know it
C) there is a veil of ignorance descending upon the world
D) they would be applied as rules you want everyone else to follow
E) it were a life or death situation
16) ROI stands for ________.
A) return on investment
B) relevance of information
C) relationship ordinal indexing
D) real or imagined
E) rate of interest Unit 2 Examination
17) "What is your favorite color?" is an example of ________.
A) a closed-ended question
B) an open-ended question
C) a rating-scale question
D) a trick question
E) a dichotomous question
18) Research that focuses upon determining the issues and the client's stake in those issues is ________.
A) stakeholder research
B) quantitative research
C) client research
D) evaluation research
E) problem-opportunity research
19) When everyone in a sampling frame is included in the sample, the sampling technique is known as ________.
A) simple random sampling
B) cluster sampling
C) a census
D) systematic sampling
E) cross-tabulation sampling
20) The Pentagon came under sharp criticism in 2003 when it created a PAM, an online trading market designed to predict ________.
A) the flow illegal immigration into the U.S.
B) future terrorist activities
C) future economic conditions
D) the effects of global warming
E) military intentions of other nations
21) A public relations plan that contains strategies for dealing with a situation that may arise is called ________.
A) an adhoc plan
B) a logistical plan
C) a flexible plan
D) a contingency plan
E) a standing plan
22) Crisis communications plans are a form of ________.
A) standing plan
B) logistical plan
C) contingency plan
D) flexible plan
E) ad hoc plan
23) Generalized statements of the outcomes you hope your plan will achieve are ________.
A) building consensus
B) tactics
C) objectives
D) brainstorming
E) goals
24) An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as ________.
A) a planning grid
B) team building
C) a situation analysis
D) goal setting
E) evaluative research
25) A good plan is ________.
A) one that includes free balloons for the kids
B) linked to dynamic and creative tactics
C) one that is inexpensive
D) makes targeted audiences happy
E) tied to a specific goal