research testing reliability and validity1 should


Research testing, reliability and validity

1. Should an organization create research testing for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not?

2. What is the reliability of a measurement? What is the validity of a measurement? Can a measurement be valid if it is not reliable? Explain.

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