Research SEARS' current pricing strategies. Specific information to consider includes the following: pricing strategy (high end, middle, cost-based), discussion of price considerations (supply and demand, competition, fixed and variable costs, elasticity of demand, consumer willingness to pay, and consumer psychology of pricing), discounting, price fluctuations, and pricing to consumers and channel members.
Research SEARS' current distribution strategies. Specific information to consider includes the following: use of distribution channels, transportation, supply chain, distribution intensity, push and pull strategies, managing the channel relationships, retailing mix, e-commerce, and use of sales force.