Research proposal Using market intelligence sources:
Using market intelligence sources, identify a news event related to a fashion brand from after the 15th September 2014. Apply research methods you have learned this semester to analyse this event through sources related to it. Choose one of the brands involved as the focus for your research. Create a plan to research the context of this news story, focusing on the image and identity of the brand involved. This should include at least one example of how you would use either content analysis or visual analysis to investigate your chosen issue.
• Identify a news event related to a fashion brand. This news event must be from after the 15th September 2014
• Use either content analysis or visual analysis to understand this event and how it might affect the brand involved
• Use this as the basis for planning further research into the brand’s identity and image
• This plan must include a detailed account of at least one use of either content analysis or visual analysis
Structure:
• Title Page with the title of your proposal, relevant image, your name, student number, the title of your degree and pathway, the date and your word count.
• Table of Contents
• Introduction
• Main Body (Please structure as appropriate)
• Conclusion
• References
• Appendices (If appropriate)
Visual Guidelines:
• Do use images to enrich and illustrate your proposal where relevant to support your text.
• Do reference all images correctly using the Harvard referencing guide.
• Do not use images that are not connected to your assignment text.
• Do not use images out of context or simply for ornamentation