Research project on a publicly known traded company in the stock market - two pages
I have to use a known easy publicly traded stock company so I have chosen a stock that I currently trade and is known in the stock market: Apple, INC. (AAPL).
Also you would need to reference the attached document that was pulled from my university library to write on Apple.
Description of assignment:
Unit I Research Project
Marketing Plan
In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical
entrepreneurial venture but instead an existing publicly traded company, of your c
hoice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company.In Unit I you will provide a
Company Overview and a PEST Analysis.
Company Overview
This section will provide the reader
with a general understanding of the company and product/service offered by the
company creating the value proposition for the customer. You might include general information about the company and
industry and product/service. Additional general information
might include the size of company, location, NAISC code,
mission/vision/objectives
or any other general information about the company.
PEST Analysis
The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved
by the use of the PEST Analysis
, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio
cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.
Your submission should be a minimum of two pages
in length, double-spaced with a reference page and title page.
References should include at least one additional,
credible reference beyond the textbook. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week
consider using Company Overview and PEST Analysis).