Assignment:
Albert Einstein stated, "The formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advance in science" (Cooper & Schindler, 2006, p. 55).
* What is the value of this statement in terms of the research process?
* What is the relevance and relationship of this statement to today's technology-advanced business world?
* Where do these 'new questions' allow us to go?