Assessment: Research Paper - Industry linked case study
Assessment Objectives: Based on the current Premium/Luxury Brand landscape, research the premium brand management and marketing aspects of MIU.
Assessment Instructions: Using Secondary Research, explore MIU that operate in an international context.
Research MIU brand and proceed to conduct discovery in the following areas: (THOSE POINT MUST INCLUDES IN THE PAPER)
- The Management practices and marketing mix strategy used of MIU
- Overview of MIU and their positioning strategy as a premium/luxury brand
- Innovative practices conducted (including sustainability)
- The extent to which the above elements have contributed to the success of the brand
Assessable Criteria: (THOSE POINT MUST INCLUDES IN THE PAPER)
You will be assessed on the following requirements:
- Accurate identification of management practices depicted in researched case study. Accurate and in-depth coverage of marketing mix strategy used for MIU.
Learning Outcomes addressed:
- Distinguish luxury, prestige and premium concepts or brands within the retail fashion and textile industry.
- Investigate and examine brand image, culture and vision within the global fashion and textile industry.
- Identify and differentiate between innovative practices within the sector.
- Critically analyse marketing management decision making for premium fashion brands.