Use legitimate sources (published articles, company web site, and recognized print and on-line news organizations); there should be at least 3 cites (not including the textbook). Theories from the textbook can be incorporated as an additional source.
Research one of the following companies and determine the current state of the organization: Walgreens, CVS, Direct TV, Dish Network, Intel, Sun Microsystems, Marriott, Hilton, Chick-Filet, or Buffalo Wild Wings. Specifically, identify and thoroughly discuss the key issues facing the organization (based on your analysis) and provide specific recommendations for top management to address these issues.
Research: After analyzing the company (reviewing the company’s web site and reading articles about the company) and performing the SWOT analysis, identify the top issues facing the company you have chosen (these may be problems and/or opportunities). o • Review and use the material in chapter 6 (particularly creating a competitive advantage in an industry).
Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats), included on pages 187 (Table 6.1), as the basis for your analysis. The main SWOT analysis can be included as an appendix, but is only one tool for understanding the current state of the organization. That is, the report should incorporate the results from your SWOT analysis, but should include additional analysis as well.
For each issue, discuss the relevant causes and impacts, and provide sound reasoning to support your views.
Recommendations: Provide your recommendations for the organization’s leadership. In other words, what specific actions should management take to efficiently and effectively address the issues you have identified? Again, it is critical that you provide sound reasoning to support your positions.