#1 Research on the Internet a recent public relations campaign with wide media exposure and evaluate its goal or goals. Be prepared to discuss.
There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on the e-Activity, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.
#2 Research on the Internet a current public relations campaign which applies any one of the theories of communication covered in Chapter 3. Be prepared to discuss.
Chapter 3 discusses a number of traditional and contemporary theories of communication. Choose one of these theories and explain in detail how this theory can guide a public relations campaign. Based on the e-Activity, provide at least one example of how this theory has been used in a current public relations campaign.