Students are to conduct secondary research on the hotel and gather information about the hotels' history, management ownership and structure, target markets, product and marketing activities and their social media plugs, recent accolades, awards or press/news releases and customer online reviews.
Students should also consider external factors in their research such as competing hotels, location, and economics of the region.
Based on their findings, students are to prepare a two-page SWOT analysis in APA 6th edition format and writing style (in-text citations and references).
Your paper must use the headings listed in bold below in sequence from top to bottom (do not include text descriptions in brackets).
Introduction (previews the paper and presents the subject topic)
Strengths (identify strengths of the hotel - what did you find?)
Weaknesses (did your research source any weaknesses?)
Opportunities (did your research identify any opportunities?)
Threats (what were the threats your research identified?)
Conclusion (summarize and/or synthesize findings)