Assignment:
What research methods can be used to measure customer satisfaction? Some companies look at feedback from existing customers, for instance, hiring marketing research firms to collect and analyze customer feedback at their Web sites. Other firms collect feedback about customer defections— why a customer no longer uses a product. Other organizations conduct research through online polls and surveys.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.