Research in digital transformation of traditional business


Topic: Digital transformation of traditional business

1. State and provide background information for the digital transformation of traditional business.

2. What are the current theories and areas of debate for the digital transformation of traditional businesses?

3. Are there particular industries or technologies that will be impacted by digital transformation? If this impact is positive, how can it be maximized: and if negative, how can this impact be mitigated?

Approx 500 to 800 words. Please comprise references.

Source of Topic:

Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional business. MIT Sloan Management Review, 44(4), 34-41. Retrieved from ABI/INFORM Global database.

This paper evolves from a study of large corporations in North American and Europe. It identifies 10 factors that can help use new information technology (NIT) for competitive advantage that transforms businesses. It illustrates the importance of businesses choosing the right set of technologies that would give them competitive advantage. The paper also focuses on the mediation strategy that must be used to deploy the NIT's effectively.

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