Research how people and organizations react to change both


Research how people and organizations react to change, both positive and negative. If possible, interview coworkers, family, and friends who have experienced substantial change in their lives. Review articles and books on how organizations have successfully moved through changes, and study those that have failed to make changes to succeed. Develop a set of recommendations that will minimize the negative reactions from individuals and the organization to the change being planned for Pegasus. Present your findings in an organized, well-researched report of 900- 1,000 words. Be sure to cite your sources using APA guidelines. 

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Marketing Research: Research how people and organizations react to change both
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