Research, evaluate, and discuss a real-life application of Big Data in an organization. How does the organization's integration of Big Data align with the 3 Vs of Big Data: volume, velocity, and variety? Volume, variety and velocity are three defining properties or dimensions of Big Data. Volume refers to the amount of data, variety refers to the number of types of data and velocity refers to the speed of data processing. Your initial post should be a minimum of three hundred words.