Assignment:
Marketing research is said to have three roles: descriptive, diagnostic and predictive. For each of these three roles, what is an example of a marketing research study that online retailer Amazon might employ.
If Amazon was conducting research, what are two examples of primary data and two examples of secondary data that the company might analyze?
Finally, if Amazon wants to use the results of its research to impact all customers, why would a probability sample be preferable to a non probability sample?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.