Research and share an example of a recent price war


Individual Project The Big Picture

Managing Competitive Interactions

You are presenting a seminar for new marketers on the topic of competitive gaming.

Be sure to discuss positive-sum, negative-sum, and zero-sum games.

Provide clear-cut examples for each. Discuss the ethics of the gaming.

Research and share an example of a recent price war and how it turned out.

Presentation Script

Create a script to accompany the presentation. It should be informative and targeted to a professional training group.
This part of the Individual Project should at least 2 to 3 pages in length (single-spaced).

PowerPoint Presentation

Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation.
This part of the Individual Project should be at least 15 slides.

Please submit your assignment.

Two files will need to be uploaded.

SCRIPT: A Word document using the attached TEMPLATE
POWERPOINT Presentation

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Marketing Management: Research and share an example of a recent price war
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