Research and review at least three case studies using the


Research and review at least three case studies using the University Library on BI.

Prepare a 10-slide multimedia-rich presentation with speaker notes that presents your view on best practices for BI and CRM systems.

Record at least a 5-minute voiceover to accompany your presentation.

Use the software of your choice such as Sound Recorder, or Audacity to create your audio file and save as a MP3 or WAV.

Include content on the following in your presentation:

Customer relationships in the organization

System development roles and responsibilities

Application architecture and tools

Business case for system implementation

Relationships amongst BI system application components

CRM drivers and challenges

Sales, service, and contact center analytics

CRM data model

BI application customization methods

Project planning and deployment

Future of the BI application

BI/CRM implementation and management plan

Include the source of your research.

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Management Information Sys: Research and review at least three case studies using the
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