Research and identify the challenges that businesses face when they attempt to integrate marketing efforts and methods (use offline and online methods concurrently). Using the information you found, answer the following questions:
What are the specific challenges that businesses face when they attempt to combine offline and online marketing methods?
What possible solutions can you suggest to address these challenges that businesses face?
What is the impact of digital media on e-business marketing efforts?
Based on your research, what ideas do you have for integrating marketing efforts, and why do you believe these would be effective?
Be sure to support your information by citing at least 2 references using APA format.
400-600 words