Alternative advertising
No doubt you have seen a commercial that encourages you to go online to learn more of its story. This method of combining media types (in this case, TV commercial and online) was not even possible before but is now on the cutting edge of advertising. For this Discussion, you will explore advertising that does not fall in the category of 'traditional'.
Post (about 400 wrds): Research and evaluate advertisements or promotions that are examples of narrowcasting, non-traditional advertising, and innovative media technologies. Use your personal experiences with these types of advertising as a starting point for your research, and choose one example of each type to discuss and evaluate. Evaluation criteria should include how the advertisement affected you as well as its potential longevity and effectiveness for the target market.