Select a national or multinational service company of your choice. Research and describe the company's service design and conclude whether it is effective for the company.
Next, evaluate how the company applies the five dimensions of service quality to their business.
Report your findings in a three- to five-page paper (excluding the title and reference pages) according to APA style guidelines.
You must include at least three scholarly sources from the Ashford University Library in addition to the textbook.