Assignment
Students will research, analyze, and critique a company's recent advertising campaign and present a report on the findings to the class. Company's to chose from must be listed on the Dow Jones Index you can see at this link: Presentations will be made on My company is Coca-Cola
Presentation must be a PowerPoint file and must show:
- The compnay.
- The product featured in the campaign.
- Who you think the target audience is and why.
- What you think the objective of the campaign is and why.
- A description of the campaign: theme, message, imagery, copy, endorsements, creativity, etc.
- A selection at least 3 pieces of mass media collateral and an analysis of their effectiveness (magazine ad, newspaper ad, tv commercial, email, billboard, social media, online ad).
- Your thoughts on if the campaign was successful / effective or not.
- A recommendation on how the campaign could have been better or different (even if it was successful).