Imagine that you have just become a real estate agent. Formulate a simple, but reactive retail promotional mix with a retail promotional strategy to communicate and promote retail properties.
From the case study, predict the manner in which communication channels and tools will evolve over time to support promotional strategy, including integrating and controlling the retail strategy. Suggest two (2) new ideas for integrating and controlling the retail strategy.
Entrepreneurship:
Research a startup from within the last five years. This can be a business with national exposure or a local business from your area. Give a brief overview of what the business offers and why you believe they have been successful.