Research a real-life healthcare system


Assignment:

Select one of the following healthcare systems that you would like to explore:

Acute care

Ambulatory care

Assisted living

Continuing care retirement community

Critical access hospital

Dialysis care

Home health care

Hospice care

Long-term care

Memory care

Palliative care

Pediatric care

Primary care

Short-term care (e.g., post-surgery therapy)

Surgical care

Veterans Administration

Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)

Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts

Report your findings by using one (1) of the methods below:

-4-5 page fact sheet for the general community.

-Letter to the CEO of your selected healthcare system.

-Infographic

-Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

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Marketing Research: Research a real-life healthcare system
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