Discussion:
Research a real-life case of sponsorship failure in the sports business industry. Include links to the related research along with a summary of why the sponsorship failed. Discuss specifically what caused the failure and include your ideas about how the sponsorship could have been structured differently so it could have been successful. If, in your opinion, there was no opportunity for sponsorship success, explain why and offer an alternate sponsor and explain why working with that sponsor that might have produced better end results.