Problem: The vice president of your company, Mr. Myers, has read over your last report, and he has decided that for you to fully understand the social networking industry, you must research a prosperous social networking Web site or company. He explains that you should use the researched social networking Web site as a benchmark and compare it to the needs of your company's developing social networking Web site.
For this assignment, you must submit a report in which you research a prosperous social networking Web site and discuss how its core strength could help your social networking Web site jump into the global marketplace.
For full credit, you must address the following in your report:
Research a prosperous social networking Web site or company, and use it as a benchmark.
Discuss in detail the main objective of the researched social networking Web site or company.
Discuss the benchmark Web site or company's core strengths.
Discuss at what extent the benchmark Web site or company strategy has been built upon a common set of resources and capabilities rather than specific customer needs.
Explain the principal resources and capabilities of the benchmark Web site or company.
Identify the benchmark Web site or company's basis for formulating its strategy.
Explain what core strengths of the benchmark Web site or company would help your company jump into the global marketplace.