Assessment Task -
Requirements: Review the impact of social media platforms on the Hospitality Industry.
Criteria used to grade this task
The essay should provide a summary of how social media affects the Hospitality industry:
Opportunities and threats of different social media platforms for Hospitality businesses.
How the different social media platforms can be used in the various departments of a Hospitality business.
The importance of social media platforms for current and potential customers;
How different social media platforms can be used to engage with current and potential customers
The strategic management of social media in Hospitality businesses.
Recommendations for use of social media platforms in a Hospitality business.