Read Building Customer value and profitability with business ethics by Robert C. McMurrian and Erika Matulich
In the global economy there are many strong ties between corporate ethics and profit. McMurrian and Matulich offer this hypothesis, "In fact, a reputation for ethical business activities can be a major source of competitive advantage" (2006, p. 11).
Conduct research to validate the statement made above by McMurrian and Matulich.
Results of your research to include at least one company that has successfully applied their ethics or values with profitable results and one company that has lost profit dollars when they have acted in non-compliance with their ethics.
Comment on how this research applies to your current employer or one that you have worked for in the past.
Comment on how this research will increase the effectiveness of your simulation team's decision-making.