Represent section of the marketing plan


Money

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section  of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section- Place & Promotion

Section 4 - Place & Promotion

Distribution ChannelsLength & WidthDirect & IndirectVertical & Horizontal Channel ConflictPromotionCommunication Process & ToolsProduct Life CyclePush vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section - The Place & Promotion

Relate all responses using the WBC scenario and the product you have selected to market

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

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