Select a product/service of a company which you are familiar in an industry of your choice. As the marketing manager of the selected company, discuss how you will improve the performance of the chosen product/service which is currently in a particular stage of the Product Life Cycle (PLC) with a Word length of 2500 words.
Additional Requirement
The question lies from Marketing and it is a report on the product life cycle. The product that has been chosen here is Apple's iPhone 5. Apple, one of world's iconic brands in consumer electronics and computers had introduced iPhone 5 which has hugely been successful. The marketing mix, product life cycle stage and competition for iPhone 5 have been covered in the solution.
Word limit 2050