Conduct SWOT, PESTLE, TOWS analyzes table with some explanation about
• Company & product chosen
• Environmental Scan: talk about marketing environment (internal factors) attached SWOT Analysis (table)
• PEST Analysis (table) with explanation.
• Customer Analysis: Target market / Segmentation
• Competitor Analysis: Porter's 5 Forces
• Stake Holder Analysis: Matrix & statement / explanation
• Gap Analysis / TOWS Matrix with summary
• Conclusion
Additional Requirement
This question is based on the Corporate Strategy and describe about conducting SWOT, PESTLE and TOWS analyzes about a company and its products. The company that has been chosen here is Fosters. Fosters Beer is an Australian company which is known for its alcoholic beverages. SWOT, PESTLE, TOWS, Porter's Five Force analyzes on Fosters have been done to reveal the potential factors affecting Fosters market share.
Word limit 3090