Strategic management includes analysis of the internal and external environment of the firm, definition of the company's mission, and the formulation and implementation of strategies to create or continue a competitive advantage.
Choose any company of your choice. The company can operate in the international environment or in the domestic environment. The company can be in any country. Write a strategic management report.
Additional Requirement
This question belongs to Corporate Strategy and it discusses about writing a report on strategic management focusing on internal and external environment analysis of the firm. An example of Air Asia has been used to explain strategic management.
Word limit 1580