Releasing new smartphone


Assignment:

The company you work for ABC Technologies is just about to release their new smartphone. The technical specifications to the device are leaked to the press 6 weeks prior to your launch event. A decision has been made not to cancel the launch event. Is there anything that you can do? Please make a plan of how you could continue the product launch in spite of the leaked information.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Operation Management: Releasing new smartphone
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