Research topic; Role of buyer-supplier relationship in fulfilling growth objective and creating value for SMEs in Indian electrical industry.
Dissertation on a buyer-supplier relationship
Research from the SME's perspective, may be the SME is a buyer or supplier.
Focus on perceived value.
Value creation for the SMEs in the relation with large companies is alright, but (PERCEIVED VALUE) is NOT CLEAR AND IS CONFUSING.
Research questions should be :
How does relationship of SMEs with the large firms in Indian Electrical Industry impacts the SMEs growth?
What is the value created for SMEs in the buyer supplier relationship?
There should be a proper definition of relationship Marketing.
And a proper definition of Growth and Value.
THERE IS NOTHING ABOUT IMPACT ON GROWTH FROM THE BUYER SUPPLIER RELATIONSHIP.
For eg:
the Value created from the relationship may be cateogarised and defined as:
increasing relationships or increasing contracts
increasing profits or
improved performance or maybe improved product quality supplied to the large firms by the SMEs.
Above is just an example.
We need to make it more clear so that the interview questions are more clear and its easy for us to find the research gap and outcome.
Attachment:- DISSERTATION PROPOSAL.rar