Relationship between advertising and sales
Problem: Organizations are constantly trying to find ways to measure the effects of advertising on sales. Others say it is rarely possible to make this connection. Why it is so difficult to establish a relationship between advertising and sales?
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nclude a short summary of the problems with the original single table design and how normalization improved the design.
What is the difference between features and benefits? Do consumers pay more attention to features or benefits?
There are some truly outstanding web sites for recruiting sales staff. Which ones are the best? Why are they productive?
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Others say it is rarely possible to make this connection. Why it is so difficult to establish a relationship between advertising and sales?
Next, apply normalization to reduce this table to third normal form. Prepare a Word document showing the original and final tables.
Apply his arguments to the case study "Advice for Sale: How Companies Pay TV Experts for On-Air Product Mentions"
Let X be a random variable having expected value (mu) and variance (sigma)^2. Find the expected value and variance of:
Q1. Evaluate promotional tools used by retailers to generate sales. Q2. Compare the types of promotional tools used by retailers.
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