Questions
1. What can any retailer learn from this case?
2. Discuss the advantages and disadvantages of independent stores or small chains that compete with large chains.
3. How can a convenience store become a destination retailer)
4. Relate the wheel of retailing and scrambled merchandising to at least two of the retailers highlighted in this case.
5. At what stage in the retail life cycle are most convenience stores? Explain your answer.
6. Visit the Web sites of at least two retailers noted in this case and assess their online retailing efforts.
7. What actions must the retailers you examined for Questial 6 undertake to better coordinate their store-based and Web-based efforts (multi-channel retailing)?
Attachment:- marketing_case.rar