Write 800-1,000 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas with references.
Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and Pettus, Chapters 5 and 6, identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions did you or could you have made in Practice Round 1 to maximize your market share?
Include in your assessment:
- Your approach to each of the marketing mix variables (product, price, place, and promotion)
- Approach to growth in terms of market penetration, development and product development as discussed by Pettus in Chapter 6.
- How your strategy can be achieved through CapSim decisions