Discussion Prompt
In 200 words each:
Critically evaluate, using concepts learnt in this course and the chapter, the decisions about target markets, and the sequence of those target markets, for Byron Bay Cookie.
Critically evaluate, using concepts learnt in this course and the chapter, the decisions about modes of entry for Byron Bay Cookie.
Using the concepts from the assigned chapter, reflect on what went wrong in Wal-Mart's attempt to globalize its value proposition through expansion in Germany.
Resources :
Case : Byron Bay Cookie Company: A Local Brand Goes Global : A Case Study produced for the Bord Bia Brand Forum 2012
Chapter 6 : Globalizing the value Proposition
Chapter 5 : Target Markets and Modes of Entry