Case Study
The "Redeveloping Unilever House" Case
Read the "Redeveloping Unilever House" case study and answer the below questions.
You are required to write at least 3 pages (font: 12; line spacing: 2).
- Using the Nourse and Roulac (1993) model, identify the overall strategic driving force and primary real estate strategies for UNILEVER. What recommendations can you make, based on this model, for the decision to move vs. stay? What recommendations can you make regarding other operational real estate decisions?
- Research the global UNILEVER vision. How can it be reflected in the building's design? Make sure you provide specific recommendations in addition to the ones provided in the case study.
- How can a building such as the UNILEVER house and workplace environments in it affect corporate culture, collaboration, innovation and ultimately economic value? Provide recommendations for a suitable office workplace design for UNILEVER employees. In your discussion, include recommendations that are not yet mentioned in the case study.
- Beside financial and HR considerations, are there any marketing and branding considerations to support the redevelopment of the historic UNILEVER house? Discuss.
Article 1 - Back to the Future: Redeveloping Unilever House by A. EUGENE KOHN, ARTHUR SEGEL, ANDREW TERRIS
Article 2 - Linking Real Estate Decisions to Corporate Strategy by Hugh O. Nourse by Stephen E. Roulac