Reducing post-purchase dissonance


Assignment:

Q1. How can a marketer of very light, very powerful laptops use its knowledge of customers’ expectations in designing a marketing strategy?

Q2. How do consumers reduce post-purchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase to reduce their dissonance?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Reducing post-purchase dissonance
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