Question: Redfern, who recently opened a retail lighting fixture business, advertised on a local television station and in a local newspaper, quoting grand opening sale prices on many items he had in stock. The grand opening sale was to last for one week. He did not realize how successful the sale would be. After the second day, he ran out of the sale items but financially could not afford to offer rain checks. There were several unfilled orders. Several customers threatened to sue Redfern in small claims court. Do these customers have a legal right to the merchandise that they ordered?