Problem:
In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." The second recruiter says, "To create customers." The third says, "To fight world hunger."
Analyze and discuss what these mission statements tell you about each of the companies.
Rewrite these mission statements yet be sure that they reflect the same mission as the ones listed above.
If the mission statements are based on the results of market research findings, what type(s) of research could have been conducted?