Assignment: Research-Based Marketing Plan Revised Proposal- Pricing, Promotion, and Distribution Channels
Instructions:
A. This is your revised final draft of the pricing, promotion, and distribution section of your consultant's report. It is based on what you posted in the Discussion document and on your peer's feedback(find in attachments) and professors feedback (find in attachments)
B. Your revised final report must integrate your peer's alternative analysis or recommendation as an alternative perspective as part of your final report. You must either accept your peer's perspective as a replacement to your initial proposal based on adequate credible theory and current marketing practice to accept it or you must provide adequate credible theory and current marketing practice to reject it. If you accept it as the correct analysis or recommendation, then the peer alternative will become the primary focus of your final paper, and your original analysis and/or recommendation will be noted as an alternative perspective that you have rebutted through cited research. If you do not accept the alternative, then you only need to discuss it as an alternative and provide objective and qualified reasons to reject it.
C. Use the titles in the Market Analysis Report Template to create six sections for this part of the consultant's report:
a. Analysis of Current Pricing Models in the Market
b. Analysis of Current Promotional Models in the Market
c. Analysis of Current Distribution Models in the Market
d. Recommended Pricing Strategy for JGJ Inc.
e. Recommended Promotional Strategy for JGJ Inc.
f. Recommended Distribution Strategy for JGJ Inc.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.